Lucy Brake

Lucy Brake

Lucy Brake's picture

Latest posts from :

Commercial

Unlocking The Potential of...

Nov 1, 2013

No longer seen as simply an alternative, Multichannel Marketing (MCM) is...

Access and Evidence

A Mexican Perspective on New...

Oct 23, 2013

Julio Querol, Market Access Associate Director at UCB México talks about new...

Commercial

Linking Science With Outcomes -...

Oct 10, 2013

Is the writing on the wall for traditional pharmaceutical sales reps or is...

Commercial

Keep It Simple: Improving Sales...

Sep 5, 2013

Having an effective sales force is crucial in the increasingly complex global...

Access and Evidence

A Local Flavor will Bring You...

Aug 19, 2013

Lucy Brake talks with Carlos Grzelak Jr, Sales & Access Director at...

Clinical

Bayer Enters $540 Million Cancer...

Aug 6, 2013

Bayer and Compugen have announced this week that they have signed a cancer...

Access and Evidence

Why Pharma Should Think Big And...

Jul 31, 2013

In today’s rapidly changing healthcare landscape, some business leaders...

Commercial

Pfizer To Split Commercial...

Jul 30, 2013

Pfizer has announced it is planning to divide its commercial business into...

Access and Evidence

European Commission Launch Inquiry...

Jul 29, 2013

The European Commission has opened an in-depth investigation to verify whether...

Clinical

On Target – New Research...

Jul 23, 2013

Scientists have developed a novel technique to provide more precise information...

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